The tourism institutions within the country look to expand and diversify their offerings for foreign visitors.
2024 was one of Costa Rica’s most prosperous calendar years when it comes to international visitation, breaking pre-Covid records and cementing itself as a top tropical destination worldwide. But for the local authorities and tourism sector, the goal is not to pad themselves on the back, but to build from these achievements and be poised to elevate its position as a leading global tourist destination this year, with strategic initiatives aimed at enhancing its tourism infrastructure and broadening its international appeal. The Costa Rican Tourism Board (ICT) has outlined two primary objectives for the year: improving the country’s tourism product and diversifying its global promotion efforts.
Key infrastructure projects are set to enhance visitor experiences in some of Costa Rica’s most treasured destinations. The inauguration of Tourist Police offices in Cahuita and Santa Teresa aims to bolster safety and ensure a pleasant environment for travelers. Another critical development is the new dock in Pococí, a facility that looks to streamline access to popular spots like Tortuguero and Parismina, solidifying these unsung gems as must-visit locations for eco-tourism enthusiasts.
Despite the tourist growth of the country, many believe it can offer way more than the highlights of Guanacaste’s Gold Coast and the Arenal Volcano. Key destinations including Tenorio Volcano National Park, the Guayabo National Monument, San Lucas Island, and the Puntarenas Pier will be featured and spotlighted by new local initiatives. These upgrades will enhance visitor amenities while preserving the natural and cultural heritage that Costa Rica is renowned for.

On the international front, the ICT is targeting new markets to sustain and grow its influx of travelers. Efforts are underway to attract tourists from Scandinavia, with plans to establish direct flights from Denmark. Similarly, Costa Rica seeks to consolidate connections with Italy and expand seasonal routes from the United States, Canada, and Latin America into year-round operations. The ICT is also working toward the realization of a direct flight to Argentina, further diversifying its reach.
Additional improvements include upgrades to Liberia Airport in Guanacaste, enabling more airlines to operate in the region. The planned opening of several new hotels in Guanacaste in 2025 will expand lodging options and attract travelers seeking all kinds of tropical experiences, in all ranges of accommodation.
With these solid foundations and targeted initiatives, the country is on track to reinforce its global standing as a premier travel destination, and keep on breaking records this 2025!